12 Air is the airline that will help the traveler to discover uncommon destinations.
The concept is that the airline company launch 12 new destinations every year.
The twist is that they only fly there once.
The company provides the traveler with the necessary tools such as map, disposable camera, etc. to find their own experience of the place. The target audience is culturally adventurous people who want to discover the country for what they are. Our purpose is to bring out your inner curiosity and openness.
In collaboration with Sara Rutberg, Kimberly Ihre and Jens Löfgren.Art Direction, Graphic Design, Typography2014
SILVER in European Design Awards 2014.
Stockholm University, unlike many other universities in Sweden, did not have a school magazine for their economy students. This lead to students taking the problem into their own hands. Markus Peters, an economy student at SU, came to us and asked if we could design this magazine. Together we came up with the name Stockholm Banco. This was the name of the predecessor to the Swedish central bank in 1657.
Design & Creative Direction by Oskar Pernefeldt & Simon Jung Krestesen.Art Direction, Editorial Design, Typography2014
Overall concept for Beckmans Product Design students at the Stockholm Furniture Fair 2014. Including films, catalogue, website and exhibition design.
Collaboration with: Johanna Burai, Stephanie Abdallah, Agga Stage and Tobias Ohlström.
Visit the website: http://www.beckmans.se/incontrast/Art Direction, Exhibition Design, Graphic Design2014
A flag that include all the national flags of the world.
Special thanks to Tobex Textile Printing (Borås).Art Direction, Creative Direction, Fine Arts2014
Entry for Future Lions 2014.
Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible five years ago.
Collaboration with Caroline Andersson and Linus Bronge.Advertising, Art Direction, Web Development2014
Awarded: In Book-award at D&AD 2014
20% of all searches on Google are actually misspelled. With this is mind, we created a campaign, integrated in Google that utilizes its misspelling feature. Whenever someone in the UK misspells a search, Google will ask rather surprising question...
Collaboration with Linus Bronge.Advertising, Art Direction2014
School assignment to create a visual identity for a band called A Nighthawk.
The band consists of the married couple Ted Malmros and Sarah Snively.
I chose to work with the fact that they are a family and tried to make all units very personal. The handwriting comes from already existing notes the band post on Facebook to share news.
The typography on the units are written personally by the band to make every item unique.
The book is a family album and consists of the life stories of Ted and Sarah.Branding, Graphic Design, Music2013
One of the most peculiar ways of advertising is spam. As design students, we researched huge amounts of spam and analyzed its aesthetics. We designed posters consisting of the most common spam messages out there and imitated the process of a real spam message. We tried to make analogue spam.
Collaboration with Linus Bronge.Advertising, Art Direction, Street Art2013
Beckmans College of Design has never had an athletic department.
Wanting to change this, we started a basketball team and made the graphic profile.
Collaboration with Linus Bronge.Art Direction, Branding, Graphic Design2013
The school assignment was to create a book for the Swedish artist Anders Krisár.
The case for the book is made of mirrors to create an illusion of invisibility.
Special thanks to Vitt Grafiska.Art Direction, Graphic Design, Typography2013
- Gold in Guldlådan 2013
- Best Strategy Honorary Award
Collaboration with Caroline Andersson and Linus Bronge.
Our entry in the Swedish direct marketing competition Guldlådan 2013.
Brief: Make a DM for the recycling company Returpack and promote their special offer to the restaurant industry.
Returpack offers to come and pick up their cans and bottles, the restaurant owner doesn't have to do anything. Even the recycling money is transferred to the owner.
We will do it for you
We made a DM that arrives already ripped. On the outside it says "We opened this envelope for you".
In the envelope is a crumpled letter that says "We underlined the important stuff for you".
When you open the letter the text explains Returpacks service. The most important words are underlined.
So, you don't have to recycle your bottles and cans yourself.
We will do it for you.
PS. We took the liberty to crumple this paper for you. DS.Advertising2013
School assignment to create a series of book covers for Penguin Classics.
I created a clean and simple line fitting for students.
The idea was to make a design that shows the name even though the student is holding the book, walking across the school yard.Art Direction, Graphic Design, Typography2013
Art direction for the exhibition Fashion Innovation 2. Fashion Innovation is an annual collaboration between Beckmans College of Design and The Nobel Museum, where the fashion-students at Beckmans interpret the Nobel Prizes.
We developed a visual concept for the exhibition with a graphic profile consisting of signs, leaflets and teaser-films. We also handcrafted folders for the Nobel Prize-winners.
The handcrafted folder were actually sewn together.
Collaboration with Caroline Andersson, Jens Löfgren and Linus Bronge.
Fashion Photographer: Simon LarssonArt Direction, Exhibition Design, Graphic Design2013
For my application to Beckmans College of Design (SWE), I created a country.
The project started 4 months before the assignments were announced.
7 months before they were due.
The Republic of Arimus started to contact the members of the application jury with parking tickets, bribes and requests for exchange programs.2012
I created a faked postal service from the North Pole.
Those who can't have a Santa Claus on Christmas Eve, can make their gifts look they're sent from the North Pole by mail.
The tags, together with the stamps, were sold at Beckmans' Christmas Market 2012.
There were 11 different reasons why Santa couldn't come this year. Seven "adult" reasons and four more fitting for children.Graphic Design2013
Task: Create a color palette based on a theme.
Then to present the palette in a fitting way according to the theme.
I created eight 1-colored-printed baseball cards based on the colors of different teams in Major League Baseball.2012